Primark have released their Spring/Summer 2014 collection- and it looks sweeeet well done lads. Up the cheap and cheerful.
Love the styling here as well – corn rows/braids are set to be a big hair trend this summer. Primark has undergone a complete image overhaul and I applaud them for it; they have continued to grow through the gloomy recession and altering their target market towards youth fashion will see them grow even more.
I would happily wear every one of the looks in the images above; which is a big step considering when I was younger I would’ve been embarrassed to be seen in Primark (and I wasn’t alone in that feeling). I’ll be popping in store this week to check out the goodies.